The Taylor Swift of It All

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Yes, I'm a Swiftie, and in 2023 my quiet fandom
may or may not have gotten out of hand.

 

What started as a joke turned into 20k followers, over 19 million views on Instagram (for 1 video) and 7 million likes on TikTok in 6 months.

I should warn you, if you don't like Taylor,

none of this will make sense to you. And also... you're wrong.

tiktok.com/@thetaylorswiftofitall

 I have another TikTok with 23K followers,

but you'll understand that one even less.

 

 

 

 

What advertising didn't teach me

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• Mistakes get more engagement – don't delay for details 

(which as an art director can be excruciating)

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• TikTok and IG rarely like the same things – what doesn't work on TikTok works on Instagram

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• Captions can cannibalize comments – don't take the words out of their mouths, say less and they'll say more

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• Videos that take hours perform better than edits that take days

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• Nothing's viral 'til "Kanye is better" is in the comments​

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