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FAN WORK IS THIRSTY WORK
Free Throw Madness
Coca-Cola Zero Sugar celebrated the beautiful derangement of college basketball fandom.
Because chanting, towel-spinning, and tormenting free throw shooters isn’t spectating. It’s a job.
Directed by Paul Geusebroek & edited with Biff Butler
As the tournament changed, the work changed with it.
Midway through March Madness, we updated the spots to feature the teams still alive.
Made @ Cartwright with Scott Dobbin and Nate Ripp
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