TAKE A TASTE
Coke Zero Sugar is so good, it sparks debate. So we brought in Lil Dicky and Taco—two hoops obsessives from DAVE—to argue over NCAA best-evers while low-key fighting for the last Coke.
Directed by Guy Shelmerdine & edited by Andy McGraw
Featured in USA Today, The Source, Adweek, The Drum, BestAdsOnTV.
But Wait, There’s Robes 🪩
If you’re not courtside for March Madness, the next best thing is couchside—wearing a robe, sipping Coke Zero Sugar like it’s game day champagne.
So we built the coziest care package ever: plush branded robe, matching slides, a chalice worthy of a bracket god, and yes—free Coke Zero Sugar.

SR CW: Scott Dobbin CD: Ben Bliss, Nate Ripp CCO: Keith Cartwright