I GOT BANNED FROM TIKTOK...

The Taylor Swift of It All
Yes, I’m a Swiftie, and in 2023, things may have escalated.
What started as a joke somehow turned into 34k TikTok followers,
one Instagram video with 19 million views,
and tens of millions of likes across the board.
Then I got banned. Was it Taylor’s team? Who’s to say.
I’ll save that conspiracy theory for another time.
*I do have another TikTok with 27k followers that I plan to resurrect— but for now, you’ll probably understand that one even less.
Here's all that's left 🥲

What advertising didn't teach me
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Mistakes get more engagement – don't delay for details (which as an art director can be excruciating)
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TikTok and IG rarely like the same things – what doesn't work on TikTok works on Instagram
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Captions can cannibalize comments – don't take the words out of their mouths, say less and they'll say more
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Videos that take hours perform better than edits that take days, just make it don't over think it.
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Nothing's viral until "Kanye is better" is in the comments